SKAGEN Funds brand manual

For brand building to be effective, communication must have a clear strategy, be consistent in the long term and be loyally adhered to by everyone representing the Brand SKAGEN Funds and the investment boutique SKAGEN. Nobody is able to be consistent without having clear guidelines to refer to. A graphical profile is decisive to ensure uniform use of logo, colours, illustrations and typography. Consistent and conscious application of the elements drawn up in this manual will contribute to presenting SKAGEN Funds as a professional brand and SKAGEN as a professional company. The elements of the branding manual are an important part of the brand/company public face. For effective communication it is important that the guidelines, as described in the following pages, are adhered to by all.