Brand Manual

The names

SKAGEN AS
The formal name of the investment boutique is SKAGEN AS, and when we address the company and it’s employees, we will use SKAGEN. The name SKAGEN is always capitalized. 

SKAGEN Funds 
An established brand name that is our core brand name going forward. SKAGEN Funds represent a wider specter of the brand, also including the full offering that the SKAGEN Funds represent (advisors, external funds etc.). It also separates the Brand from the Investment Boutique SKAGEN. SKAGEN Funds is also our URL – skagenfunds.com. In the name, SKAGEN is always capitalised and the initial in Funds is always capitalised. Note: “Funds” in SKAGEN funds should not be capitalised when we refer to the funds themselves (the products), e.g. “... the two SKAGEN funds SKAGEN Vekst and SKAGEN Global”.

The brand name in the different markets are:
  • Norway: SKAGEN Fondene 
  • Sweden: SKAGEN Fonder 
  • Denmark: SKAGEN Fondene 
  • International – all markets: SKAGEN Funds 
The fund names
The different funds are written according to the same rule as SKAGEN Funds, with each letter capitalised in SKAGEN and the initial letter capitalised in the specific fund name: 
  • SKAGEN Vekst 
  • SKAGEN Global 
  • SKAGEN Kon-Tiki 
  • SKAGEN m2
  •  SKAGEN Focus 
  • SKAGEN Select 
  • SKAGEN Avkastning
  • SKAGEN Likviditet