Logos

 The logo is the SKAGEN Funds signature. It is a simple and distinct picture of our character and identity, consisting of a symbol and a signature. These two elements should normally be presented together, but it's possible to only use the signature as well. With the aid of a distinctive font in the signature and the charts as a recognisable element of the logo, our logo symbolises our area of business, our values and our face to the public. All who will use the SKAGEN Funds logo must comply with the guidelines provided in this branding manual.

It is important that the logo is pronounced. The size of the logo will always vary with application and available space. Still, it is important that it is not too small. The symbol has to be understandable, and graphically clean. “Part of Storebrand” have to be readable on smaller spaces. The colour version of the logo should be the principal version in use. Available in CMYK and RGB. 

The endorsement text should be used in all places where the brand’s logo is used - apart from on social media (avatars/profile pictures) and facade signage. In instances where readability becomes an issue in terms of size and use of materials, the omission of the endorsement may be considered. (app, web banners, profile articles and target audience).

In small/short fomats for forexample digital devices and horizontal singns a simpler SK AGEN logo can be used. With our without the graph icon.