Tone of Voice
Introduction, Hospitality in our communications
The SKAGEN ’s Funds voice embodies and expresses our brand’s personality. The tone of voice is not what we say, but how we say it. A voice is always recognizable, but the tone of voice we apply, may change according to the person we are talking to or the situation we are in. A conscious use of different tones of voice in our communication enables more empathic communication with our clients and other stakeholders. By applying different tones to our SKAGEN Funds-voice, we can strengthen and protect our brand.
The SKAGEN ’s Funds voice embodies and expresses our brand’s personality. The tone of voice is not what we say, but how we say it. A voice is always recognizable, but the tone of voice we apply, may change according to the person we are talking to or the situation we are in. A conscious use of different tones of voice in our communication enables more empathic communication with our clients and other stakeholders. By applying different tones to our SKAGEN Funds-voice, we can strengthen and protect our brand.
Example
- Voice -> Our customers should experience all SKAGEN Funds representatives as friendly, down to earth, yet knowledgeable and trustworthy, every time they are in contact with us.
- Tone of voice -> In communication with a satisfied client we can allow more cheerfulness in our voice, while a dissatisfied client would probably appreciate a more humble, fact based response, which shows understanding for their situation.