Principles for communication
Friendly and hospitable
We talk to people in a way they can understand and relate to. Our voice is friendly, hospitable, down to earth and open.
We talk to people in a way they can understand and relate to. Our voice is friendly, hospitable, down to earth and open.
Contrarian and frank
We aim to be perceived as credible and frank in our communication. We are contrarian when we believe it serves the clients’ best interest.
We aim to be perceived as credible and frank in our communication. We are contrarian when we believe it serves the clients’ best interest.
Keep it simple
SKAGEN Funds uses a language that meets the client’s level of knowledge and interest. We strive to be objective and add context to our comments, enabling our clients to make reflected choices about own investments. We do not need to write academic, complex and technical, to look professional. i.e. Financial times. Their writing principle is to include the economic consequence of a news story in the first part of articles.
SKAGEN Funds uses a language that meets the client’s level of knowledge and interest. We strive to be objective and add context to our comments, enabling our clients to make reflected choices about own investments. We do not need to write academic, complex and technical, to look professional. i.e. Financial times. Their writing principle is to include the economic consequence of a news story in the first part of articles.
As spokespersons we are credible, challenging and accessible (ref. media policy for spokespersons)
We want to be perceived as a trusted expert in our field. The one that informs you about things you might not know or bring more context to recipients understanding (e.g. Exflation article). We only comment on what we do and what SKAGEN invests in. High quality, but not flash. Honest and open, yet sophisticated and disciplined.
We want to be perceived as a trusted expert in our field. The one that informs you about things you might not know or bring more context to recipients understanding (e.g. Exflation article). We only comment on what we do and what SKAGEN invests in. High quality, but not flash. Honest and open, yet sophisticated and disciplined.